I’m a Digital Designer with a background in Art, Marketing and Financial Services.
Currently turning ideas into strategies as a UX/UI/Product Designer with Aer Lingus.
Web Design Services
With over 15 years experience, I can provide guidance on the best-practices for all stages of web development.
Website Design
Your website acts as an online ambassador for your business. Professionally designed websites add credibility, create customer confidence and convey a professional business attitude.
Your business is unique, and the website that supports it should be elegant, thoughtful, pragmatic and fit like a glove. There are proven design methods that can increase your chances of developing a successful website.
Professional website design is based on research. By understanding your customers’ needs and tailoring an appropriate user experience you will create a cohesive, consistent, and distinctive brand. The more genuine and meaningful your connections with customers are, the stronger the connection becomes.
Designing superior user experiences makes it easy for your audience to take action. When user experience is optimized, profound business results can follow.
Some business owners can be naturally hesitant to get started on developing a website because they do not understand some of the technicalities and jargon around web. But the basics are not rocket science and everyone has to start somewhere. I can plug any knowledge gaps and help you take the first steps to get online.
I can advise you on best-practices, an appropriate website strategy and available state supports (Get online Trading Vouchers). So regardless of your level of technical proficiency, you can benefit from a funded, personalised, collaborative and guided creative design process. You will gain the confidence to manage and publish your own customised content and – at all times, you will have complete control over the information you want to share publically and with your customers.
Having ‘a’ website’ or an obsolete website is simply not good enough these days. Websites act as an online ambassador for your business and convey a professional business attitude, so it’s important to stand out from the crowd. Your website should always;
- Look professional
- Be user-focused
- Be appropriately branded
- Be well researched
- SEO optimised
- Reliable
- Developed using the most up-to-date technologies
- Use high-speed, reliable platforms adhere to appropriate security and compliance standards.
Why do I need a website?
More customers
The Consumer Journey often begins online. 81% of retail shoppers conduct online research before buying. The overwhelming majority of retail consumers start their journey with online research (Source: GE Capital Retail Bank).
According to the Central Statistics Office, almost eight in ten (79%) internet users purchased goods and/or services online in 2021. The number of females purchasing online (in the previous three months) was substantially higher than males. Of female internet users, 83% purchased online, compared with 75% of males. Younger age groups were also more inclined to shop online. Nine in ten (90%) internet users aged between 16 and 44 years shopped online in the previous three months, compared with just 58% of older internet users in the 60 to 74 years age group. Only 9% of persons (who use the internet) never bought or ordered goods and/or services over the internet. Link here
By not having a website, you’re missing out on a piece of the pie!
Business Growth
Government figures also prove that the digital economy is growing 10 times faster than the rest of the economy. Even the most ardent anti-futurists cannot argue with the economic progression towards online sales and service providers. Future-proof your business by embracing this change.
Business Continuity
It’s more important than ever to have a strong online presence. Recent Government lockdowns and the resulting economic shift to online trading have demonstrated how well-prepared businesses can benefit from web, mobile and social media. The ability to continue trading online allows flexibility which sustained some businesses through the pandemic and helped others to thrive. For most businesses, trading online is crucial to the success of your business.
Credibility
Having a professionally designed website will provide your business with a professional image which inspires confidence – with suppliers, competitors, & customers alike.
Make a good first impression
Increasingly, we live in a time-poor society where customers will judge whether they like or trust your product or service within seconds. (6.2 seconds to be exact, which is the average length of time an internet user views a webpage for before deciding to stay or move on). Research proves that your website must communicate ‘a value proposition’ to the viewer within 6 seconds, or the user will move on. So making a good first impression is vital. By having a well-structured, clean and professional website you can quickly gain the trust of clients.
Your competitiors are online
Regardless of whatever product or service you offer, you can be almost guaranteed that someone else in offering the same thing online. That makes them your competitors and by not having a website you are losing potential customers.
Show what you can do
No matter what type of business you are in, a website is a great place to peddle your wares. By including a portfolio or image gallery, as well as testimonials about your work from clients and customers, you can demonstrate the quality of your products or services and show what makes your business unique – inspiring greater trust and confidence in your work.
Better Communications
It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer.
Customer support and after-sales service & advice are also much easier to provide online, and anything that helps customer service, is positive for good word of mouth & referrals.
Digital Marketing
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of new low cost marketing techniques including Pay-per-click advertising on Google, Soocial Media Marketing, mailshots, demographic target marketing etc.
If your business is clever, these methods of digital marketing can work wonders.
Level the playing field
You might not have the premises, staff numbers, advertising budget or resources of a multinational, but in the online arena – it’s your website versus theirs. A clever & professional online presence levels the playing field between different-sized organizations.