Web copywriting is the process of writing online content for web pages, ad copy, social media and other marketing materials. Well-crafted, strategically-written copy helps SEO, keeps readers engaged and guides the user to take a desired action, such as making a purchase or submitting a form.
Web copywriting needs can vary. Some projects just need basic text information – an explanation of who you are and what you do, or for social media posts and adverts. This type of copywriting can be short and ‘punchy’. More advanced projects however – where you are trying to sell a new or more complicated idea, product or service, could leave you with more explaining to do and this is where professional Copywriting services can help.
It is not just the quality of writing that needs to be considered. Some websites that are information-heavy – e.g. a website with a regularly updated news section or a blog website, need a quantity of consistent, high-quality content. Regularly publishing new and strategically written content is also good for SEO purposes.
In my experience, providing text content is an area where business owners can really struggle. Either they want to say too much, or they do not feel confident in their writing skills to provide any content at all. I can provide guidance on copywriting best-practices and help you to write relevant, concise web content. If required, I can put you in contact with professional Copywriters who can help create a larger pipeline of content.