Google Analytics lets you measure the performance of your website and website traffic. If you have a business site, you can use Analytics to identify and track valuable information which you can then use to make informed decisions about how to improve website performance and how best to spend your marketing budget.
If you have a business website, then you should have Google Analytics. Analytics can demonstrate website performance in terms of page views, clicks, engagement time and popular links to and from your website. It can also provide valuable information on how effective your marketing campaigns are, user demographics, which social networks work better for you and help to measure the return on investment for your marketing spend.
Here are some examples of the basic information you can learn about your website by using Google Analytics;
- How many people visit my website?
- Are customers accessing my content on phones or PC’s?
- What websites send traffic to my website?
- What marketing strategies drive the most traffic to my website?
- Which pages on my website are the most popular?
- Which products or services are the most popular?
- How many visitors have I converted into leads or customers?
- Where did my converting visitors come from and go on my website?
- Where do my visitors live?
- New versus Returning users?
- How can I improve my website’s speed?
- What blog content do my visitors like and respond to the most?
For more advanced use-cases, you can delve deeper into usability testing, conversion funnels, look at what points of a user flow users ‘drop-off’ at and try to fix issues to constantly improve those metrics. If needed, Analytics allows you to forensically analyze site performance and incrementally tweak your site for continuous improvement.
I can provide guidance on Analytics best-practices and help you to improve the performance of your website.