Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads at the top of Google’s search engine results page. Based on the keywords that you want to target, a business can pay to get their advertisements ranked at the top of the search results page.
AdWords is an online advertising system developed by Google to help businesses reach online target markets through its search engine platform and partner sites.
Adwords operates on a cost-per-click basis which means you are only charged a fee if a user specifically clicks on your advert. You can also set a maximum budget so you do not overspend. The CPC charge for your ad depends on how competitive your industry is, the CPC rate is usually relatively low compared to traditional forms of advertising which are not as measurable. For example – in 2020, the average cost-per-click was $0.61 (source).
Google Adwords is an affordable and extremely cost-effective form of advertising that allows you to target users who are actively looking for your product or service. If managed correctly, it can deliver strong ROI, helping you grow your business’s leads and sales.