I’m a Digital Designer from Dublin, Ireland with over 15 years design experience and a background in Financial Services, Marketing, Art and Graphic Design.
Following a sixteen-year career in Financial Services – which ended during the financial crisis, I decided the time was right for a career change and moved into Web & Graphic Design, which has been my hobby and career ever since.
I worked as a freelance Graphic Designer and Website Developer for a time and since 2016, I’ve been fortunate enough to work with some of the most talented people I’ve ever met on a range of digital projects for the Irish airline, Aer Lingus. As an in-house designer, my roles have included UX/UI Design, Product Design, Graphic Design & Illustration. My work now is focused on conversion growth, inclusivity, the product creation process and governance of a visual and behavioural consistency.
Skills and Principles
My combined experience and interests give me a healthy business perspective and allow me to take a broader view of projects which sometimes don’t directly overlap with my specialty as a Designer. This makes me a good all-rounder and natural macro-thinker (the Myers-Briggs INTJ!). I take great pride in my ability to see beyond a brief and appropriately bridge business needs, technical constraints and user satisfaction whilst protecting brand values.
I’ve spent plenty of time trying to identify what personal qualities lay the best foundation for success in design – these can adjust from project-to-project or depend on the personnel involved on a project, but from experience, I believe my most valuable attributes are;
Artistic Eye / Clean Aesthetic Style
My design aesthetic is naturally simple, clean and functional. All elements of a UI need to justify their existence. By combining best-practices with the latest technologies, some good taste and common sense, I can help to develop strategies and concepts which can visually enhance any web, design or communications project.
Whilst I’d like to think I’m capable at all stages of a project, creative thinking during Ideation, Sketching and Wireframing stages are definitely a strong-point.
My combined experience helps me to take a broader view of projects and appropriately balance business needs and user experience. I like to keep up with the latest design and technology trends and understand their role in a commercial environment.
Empathy / Intuition
An empathy with the end-user is one of the best attributes a designer can have. We live in a world of big data and occasionally, digital projects can get swallowed-up and become completely driven by metrics. Just because we can squeeze a small amount of additional profit from some products, does not make it the right thing to do. We want and need customers to come back. Sometimes we need to think less and feel more. Kindness and Humanity go a long way to retaining customers.
I respect that people are different, so understanding individual needs helps me to work well with and properly support teammates.
I’m a firm believer in trusting the process! Alignment of all parties involved from the outset and meeting project timelines helps teams to consistently deliver on time and achieve strong results.
Strong Technical Skills
I’m fluent in Design Programs like Adobe Suite, Sketch, Principle and have no problem adapting to and learning new softwares or systems.
I’ve worked extensively on making digital products accessible for all users. I have a good knowledge of accessibility standards and a practical understanding of how our products are accessed and used.
Common Sense Approach
To design intuitive products for a broad range of users, we have to apply sound logic and be pragmatic.
Expertise and talent aside, being a good, reliable teammate and being easy to work with goes a long way.
I studied Marketing in DIT and undertook many years of exams and CPD during a career in Financial Services. I love to learn new skills as I need them and I have a natural enthusiasm for emerging tech and design trends. Recent courses include;
Blockchain & Cryptocurrencies (2018)
Professional Diploma in UX Design (2019)
UX Design Institute / Glasgow Caledonian University
CS50 – Computer Science (2021)
Critical Thinking & Problem Solving (2018)
Rochester Institute of Technology
Disability and Digital Media: Accessibility, Representation and Inclusion (2020)
Curtin University, Perth
Interests / Personal Life
I grew-up in North County Dublin and still live there with my lovely, talented fiancé, our adorable daughter and the cutest dog in the world. Outside of work, you’ll find me playing music, painting or experimenting with new artistic styles and techniques. I also love to learn about emerging technology trends and listen to an unhealthy amount of podcasts.