Work
Skills and Values
Design Leadership
Experience
I combine over a decade of experience with UX strategy, product and content design to craft distinctive customer experiences that engage, guide and incentivise users.
Vision & Strategy
Vision is where we want to be. Strategy is how we get there. Designing the pathway to desired results is as important as the design itself. I see a bigger picture and think tactically.
Collaboration
Design is a team sport. I collaborate with UX researchers, fellow designers, subject matter experts and company decision-makers to ensure digital products meet UX and business goals.
Product Design
Research
I use data-driven UX methodologies and evidence-based approaches to inform decision making and produce more targeted and relevant products.
Commercial Awareness
By understanding user needs, metrics that matter and behavioral economics, combined with extensive experience in enhancing and testing digital products, I design solutions that consistently deliver positive results.
Brand & Marketing
I’ve helped dozens of businesses to build comprehensive, thoughtful and strategy-driven brand identities.
Design Standards
Design style
I take great pride in the quality of design outputs and strive to produce work that is:
· Useful
· Considered
· Elegant
· Intentional
· Well made
Accessibility
We have a moral and legal responsibility to avoid excluding anyone from our products.
I’ve worked on complying with U.S. accessibility standards since 2017. I’m an expert in producing inclusive content.
Systems Thinking
I’m fluent in design softwares such as Figma, Sketch, InVision and Adobe Suite.
I’ve created and contributed to multiple design and content systems over the last 10 years to ensure consistency at scale.