Website optimization is the process of using tools, strategies, and experiments to improve the performance of your website, increase traffic & conversions and grow revenue.
One of the most critical aspects of website optimization is search engine optimization (SEO). The technique not only focuses on getting various pages of your website to rank high for specific keywords but enables prospects to find your brand in the easiest possible manner. The other critical aspect here is on-page optimization.
This technique ensures that potential customers that land on your website have the best user experience, which steers them to take the desired action.
So, by optimizing your website, you can guide users to take desired actions in the most effective and efficient manner (without paying for advertising) which opens doors to more conversions and revenue.
But, while SEO is an essential part of website optimization, it’s not the end-all-be-all of optimization.