Content Design

MY ROLE
Research, Analysis, Prototyping, Product Design.
TIMELINE
2024
TOOLS
Figma, Figjam.

Designing helpful, purposeful and branded content requires an understanding of user needs and goals through UX research. Content designers collaborate with UX researchers and designers to learn about user needs, motivations and challenges.

I design user-centered content that engages, informs and aligns with an overall design strategy. From shaping narratives to designing clear and accessible interfaces, my approach to content design combines creativity with an understanding of user needs and business goals. Below are some examples of how thoughtful content can enhance user experiences, drive interactions and bring digital products to life.

aer-lingus-check-in-ees
Updated online check-in flow to comply with new EU Travel Rules for non-EU and non-Schengen passengers.
post-booking-considerations
An internal document showing a review of the existing booking flow, highlighting the known issues and identifying opportunities.
aer-lingus-fleet-seatmap
A document showing the cabin layouts for aircraft types in the Aer Lingus fleet.
A document showing the cabin layouts for aircraft types in the Aer Lingus fleet.
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